THE PROBLEM
%
NHS costs from the 20% of the population with chronic conditions
%
Higher prevalence of individual long-term conditions in people in the poorest social class than those in the richest
%
The predicted percentage rise of of people with three or more long-term conditions from 2008 to 2018
Our health systems are under increasing pressure. The prevalence of chronic conditions is significantly higher in people with a low SES. This audience is widely accepted as being the hardest to reach with current health messaging methods failing to effect change. Without giving this group the critical health knowledge & skills of how to build a healthier lifestyle, it is impossible for to create one. This leads to a worsening cycle of increasingly poor health and increasing burden on health services.
OUR MISSION
Our mission is to connect vulnerable populations with proactive health behaviours
We are building a platform for change. We help clinicians & commissioners engage hard-to-reach communities in pro-active health behaviours beyond the clinical environment. By utilizing contemporary platforms, we craft and deliver engaging & relevant health messaging for the local population. We make information, fun, appealing and give users a reason to return to the message. We help deliver wider impact on improvement in health large scale by planting the seeds for change in the pockets of citizens.
How It Works
Utilizing contemporary platforms, we craft and deliver engaging & relevant health messaging for the local population. We make information, fun, appealing & give users a reason to return to the message.
Our combined experience from marketing, product design, gaming, primary care, healthcare, business development, and local roots enables us to deliver results focussed, efficient & effective solutions. Some of our key areas of focus are listed below.
Digital Inclusion
Our team has sat at the forefront of digital inclusion strategy, developing the World Wide Web standards for web accessibility. We truly believe in what we preach & actively work within the community on this issue.
Commercial Agile Techniques
Better, faster, cheaper is our motto. We focus on results, not effort. Our approach leverages our experience in commercial scale marketing to identify how we can effectively achieve our goals for our audience & deliver change.
Behaviour Change Psychology
We understand what lies beneath successful behaviour change. Our years of clinical practice combined with cutting edge research enable us to deliver change for good.
Localized Insight
For successful behaviour change, context is king & cannot succeed without localized insight. Our long-standing history actively practicing within communities, combined with commercial target marketing techniques enables us to understand the real issues in context to deliver results which resonate with communities.
Gamification
We build products that work. Our key metrics reflect not just our clinical expertise, but our User Experience expertise building global gaming products. Our targets reflect gaming industry standards centering on acquisition, conversion & retention of users. We aim for health via a healthy Daily Active User count.
Not Just Another App
We like to get sticky! Retention is key to habitual behaviour change programmes & so our solutions are not a one-time visit experience. We give our audience a compelling reasons to return to the programme & stick with the message
What We Do
We design, develop and deliver digital solutions for the health sector.
Who We Work With
We work with patients, citizens, clinicians, commissioners, digital inclusion groups, social housing organisations & academi
Who We Are
Our team comprises clinicians, designers, computer programmers and business professionals.
